Service Strategy
First Carolina Management, Inc.'s service strategy is to effectively integrate marketing, sales, operations, development, finance, and accounting to assure superior customer satisfaction with our product and services. We at First Carolina Management, Inc. define our customers as guests, employees, and owners.
Mission
First Carolina Management, Inc. has elected to operate and develop franchise affiliated hotels and motels with 100 to 250 rooms, primarily in the southeast, with or without food and beverage service. Our service strategy enables us to provide for our ultimate goals of optimum Cash Available for Debt Service for owners and profitable growth for First Carolina Management, Inc. We will seek long-term relationships with true investors in the hospitality industry who want to enhance the value of the hotel/motel through optimization of near-term profits and long-term residual value. First Carolina Management, Inc.'s secondary focus is on operating turn-around and owner-in-foreclosure properties.
Making it Happen
Facilitating the service strategy is a state-of-the-art management information system driven by cutting edge technology which is designed to improve the proficiency of marketing and produce a better bottom line. Our specialized computer analysis system monitors daily activity and gathers valuable point-of-sale marketing data This real time contact with property management systems results in more effective use of a yield management system and enhanced productivity of the on-site hotel/motel staff. The unique ongoing data base of information about our existing customers allows us to efficiently and effectively target the market.
Growth in properties to be managed will be selective and carefully staged. The management team's lengthy experience with properties currently under its management will allow the company to focus heavily on new properties added to the system and assure their success.
Our operational strength also emanates from our size. We are large and experienced enough to provide professional management, yet small enough to provide a personal relationship with the owner/investor. Our controlled, steady, successful growth has resulted from the combination of many years of experience, personalized service, and technological innovation, all developed in an owner/investor environment
In the final analysis, First Carolina Management, Inc. is imbued with a genuine concern for the owner's investment and will work diligently to exceed expected results.