Debbie Herndon is Vice President of Sales and Marketing for First Carolina Management with 30 years of experience in hospitality-industry marketing. Debbie has broad-based sales and marketing experience in several segments of the travel industry. She oversees sales, marketing, revenue management, and e-commerce activities in support of the company’s assets. Under Debbie’s leadership, First Carolina Management has developed comprehensive sales and marketing strategies which have maximized the portfolio’s market share, revenues, and profits.
Debbie holds a Bachelor of Science degree from Appalachian State University. She is a member of the Nash County Travel and Tourism Council and has also serves on the Marketing Committee. She has served the community as a United Way Community Volunteer, PTA officer, Rocky Mount Planning Board Member, Member of Junior Guild of Rocky Mount, and is active in her church.
Debbie and her husband Stan reside in Rocky Mount, North Carolina. They have two children, Brett and Jessica.